Week 1: Introduction to Sports Management

Day 1: Course Introduction and Overview
Day 2: History and Evolution of Sports Management
Day 3: Key Concepts in Sports Management
Day 4: Roles and Responsibilities of a Sports Manager
Day 5: Case Study Discussion

Week 2: Sports Marketing and Sponsorship

Day 1: Introduction to Sports Marketing
Day 2: Understanding Sports Sponsorship
Day 3: Athlete Representation and Management
Day 4: Marketing Strategies in Sports
Day 5: Case Study Discussion

Week 3: Event Management and Legal Aspects

Day 1: Planning and Organizing Sports Events
Day 2: Risk Management in Sports
Day 3: Legal Aspects and Ethics in Sports Management
Day 4: Future Trends in Sports Management
Day 5: Final Project Presentation